Tom Sawyer did a wonderful job painting this stand's white floor, so why did the brand reps place their meeting table in such a way that buyers have poor access to the product?
- The brand's needs are more important than mine.
- If I want to browse their products I have to listen to a sales pitch first.
- Will the move or will I have to ask them to stand up so I can see the products?
- Push the table to the side or in one of the corners. Simple.
- Buyers can more easily see and reach the products.
- Buyers won't feel like the brand rep is just waiting to deliver a sales pitch.
- Also, when the brand reps are bored, they won't be the first thing a buyer sees when looking at the stand. It gives the brand rep time to perk up.
Not to say that this stand is doing everything wrong, there are aspects that are good. The elevated floor—it's surprising how one step suddenly makes you feel separated from the rest of the activity in the trade fair. This brand's products are nicely merchandised by color so your eye travels easily through the season's palette. Their hanging racks are copper pipes which is a nice decor choice that tells us more about the aesthetic of the brand.
Good points, applies to many businesses!
ReplyDeleteEven art galleries :)
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