Make your product easy to browse and group it by color. The above photo shows one of the few brands at Premium Berlin, July 2017, who organized their products by color.
Why you should color group
- Easy to see the season's color palette.
- Easy for a buyer to see if the stand has what they need.
- Makes your brand look very well organized.
- Gives a buyer confidence that you'll be easy to work with.
- Shows a clear creative vision.
- Puts the focus on product fit, construction, and quality.
- Brings a feeling of calm, to a busy trade fair setting.
Step up you stand
The brand shown above only has solids. To sell more complete outfits this brand should show how to style a complete outfit. They could hang a complete outfit within each color group or set up a few mannequins.
In Short: color grouping makes makes it easier for a buyer to find what they need and that may translate into additional sales.
As always, wishing you great success — TT
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