Decorate the walls of the stand. The above photo shows the ONLY stand among hundreds at Premium Berlin, July 2017, to use a reflective gold wallpaper and it's great!
You stand out
In a sea of white boxes and grey floors any stand with even the slightest bit of thought given to decoration becomes instantly more noticeable. Even if the buyers are all wearing black and white it's still a relief for their eyes to suddenly see something different.
You show who the brand is
You show who the brand is
Buyers have limited time and every second counts. Before a buyer even looks at the products, a decorated stand gives them an opportunity to develop a first impression of your brand aesthetic. Without a decorated stand, their first impression is much less impactful.
You reinforce the season's concept
You reinforce the season's concept
Decorated walls can help to communicate the season's concept, enhance the color palettes, and breath more life into an otherwise sterile space.
You provide a wayfinding visual
You provide a wayfinding visual
When you strike up a conversation outside of the stand, how can you make it easy for buyers to find your stand? Tell them to look for gold wallpaper, the logo balloons, or the flower Mickey Mouse. It teases the buyer with what else they might see and is a memorable navigation tool.
In Short: decorate your walls, peak their interest, make it easy to find you.
In Short: decorate your walls, peak their interest, make it easy to find you.
As always, wishing you great success — TT
The gold wallpaper lets the products be the decor!
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