When it comes to socks, a logo is your insurance policy - you don't want to be without one. Yet looking at the socks in my closet I don't have a single pair that has a logo on them. This may be one of the simplest promotional opportunities available to fashion brands - basics like socks require little to no marketing in order to generate sales.
Risks of not branding socks:
- Lose an easy sale to a competitor if your customer doesn't remember where they bought the socks.
- Miss out on an opportunity to build the brand's relationship with the customer.
- Saving a few cents upfront may cost you a few dollars if the customer forgets where they bought the socks.
Gains from branding socks:
- The customer is likely more open to upsell offers if they have already committed to buying one item.
- Opportunity to immerse the customer in your newest digital or in-store experience.
- Opportunity to establish buying habits.
- No need to spend any advertising budget on basics as these sales happen regardless of season or price.
In Short: include a logo on your socks to ensure that every shopper knows where to make a repeat purchase.
As always, wishing you great success. —TT
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