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Thurston Threads
Fashion Branding & Business Strategy
Tuesday, November 21, 2017
The Truth Behind "Change or Die"
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First, some back story: While watching a Youtube video about a young Youtuber buying himself a Lamborghini I gained a wonderful appr...
3 comments
Monday, November 20, 2017
Should Socks Be Branded?
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When it comes to socks, a logo is your insurance policy - you don't want to be without one. Yet looking at the socks in my closet...
Wednesday, August 9, 2017
Age is NOT a Demographic
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When someone asks, "Who is your customer?," and you answer: Men between 25-40, what does that actually tell anyone? A customer...
1 comments
Tuesday, August 8, 2017
How to Avoid Interview Clichés
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So many times when you ask a brand what differentiates them from their competition you get the same answer: "We have exceptional qua...
Wednesday, August 2, 2017
The New Luxury Accessory: Stone
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When I was introduced to luxury stoneware brand, Roxxlyn, earlier this year I wanted to collaborate with the great blogger behind Geek Q....
1 comments
Tuesday, August 1, 2017
Do This #6: Products on the Aisle
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A casual layout for the stand, and also very approachable, is to have a small rack of clothes that buyers can touch from the aisle. While...
1 comments
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Thurston Threads
Thurston Threads is a creative project where I explore branding and business strategy in the fashion industry.
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