So many times when you ask a brand what differentiates them from their competition you get the same answer: "We have exceptional quality and craftsmanship."
Why don't you talk about your brand's style or the story that sparked the idea for the brand? Why don't you talk about who your customer is? So many brands think that customers want quality—and they do—but quality alone neither excites nor evokes strong emotions to associate with your brand. You need to inspire your customer to dream!
How you should answer the question: "What is your brand best known for?"
- We're known as the go-to brand for people who love the coast.
- We're known as the brand worn by high-achievers.
- We're known for garments that never age.
- Why do beach-lovers love your brand?
- How does your brand attract high-achievers? How do you define a high-achiever?
- How do your garments never age?
In Short: the next time someone wants to know what your brand is known for tell them something unique, not a cliché sound-bite, and you'll actually begin to stand out.
As always, wishing you great success. —TT
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