A casual layout for the stand, and also very approachable, is to have a small rack of clothes that buyers can touch from the aisle. While not right for all brands this could be a good way for an emerging brand to get their clothes closer to the browsing buyers.
Benefits of Products on the Aisle
Product sells itself
Even if a buyer doesn't know your brand, they know what products they're looking for. By placing some of your goods within arm's reach of the aisle a buyer might see a color or pattern that they're looking for that they'd miss if it was in the stand.
Draw attention
If one buyer has stopped to look it can draw the attention of other buyers. If several people have stopped in the aisle, everyone up and down the aisle can see that there's a stand with activity. An active stand looks better than an empty stand.
Feel the fabric
Sometimes a fabric looks interesting and by making it easy for a buyer to reach out and touch the fabric they may want to talk to you.
Browse before entering
Buyers sometimes just wanna look without navigating a sales rep. Putting a few teaser pieces on the aisle allows them to have a first glimpse at the product before being asked questions by the brand rep. Giving the buyer a moment to form questions and opinions makes them feel more comfortable when they speak with the brand rep.
Also Consider
Optimize the impact of the aisle-facing product by curating a few select pieces which showcase your brand's style or new products. While there are benefits to having a rack on the aisle, a full rack could be too cluttered for some buyers.
In Short: products on the aisle are an easy way to increase the chance of attracting a new buyer.
As always, wishing you great success. —TT
As always, wishing you great success. —TT
Teasers are a great sales tool!
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