Andrea, founder and designer for Italian brand, Barbed, speaks about the story of how he evolved from a vintage reseller to a fashion brand.
What do you love about fashion?
As a designer I enjoy the challenge of always finding new creative ideas. This season we were imagining what eastern European folklore embroidery might look like when seen through the perspective of modern pixels. We developed pixelated versions of traditional embroidery patterns. We enlarged the designs and had them embroidered in colored squares, or pixels, and used a very thick thread. These reinterpreted embroideries show colorful flowers and geometric shapes which form a beautiful contrast against the rugged look of the military jacket.
What inspired you to launch the brand?
I started with a vintage shop that he opened in the 90s. In the early 2000s he began offering military jackets with fur and people loved it! With this positive response he founded Barbed in 2006. Today we continue to reinvent the style of the military jacket by offering new sleeve lengths and shapes, new colors of fur, or other design features.
What is missing in fashion?
I don’t think the market is missing anything; there is so much choice.
How do you define success?
We want to create products that will last for a long time and bring our customers happiness. That makes our work meaningful.
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